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How consumer goods firms can increase field sales effectiveness

A field sales team is an expensive asset for any consumer goods company. Deciding how best to focus the team for the best possible return is a perpetual challenge. While efficiency has traditionally been a key driver behind field sales initiatives, businesses are now looking beyond this to make their sales teams more effective.

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Why a Direct-to-Consumer model is now critical for manufacturers

It’s not often you’ll hear Shakespeare quoted in modern day business - but the Bard may have had manufacturers in mind when he wrote, ‘It is not in the stars to hold our destiny, but in ourselves’.

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